Design
I am versatile in print, motion and graphic design to bring marketing, brand and corporate communications to life. Working in the Adobe Suite of products (Photoshop, Illustrator, Premiere Pro, InDesign, Audition) as well as other tools - my abilities can breathe life into a concept while consistently maintaining a high degree of quality.
01
PRINT MATERIAL
Multi-page digital online PDFs or printed brochures, utilizing offset or digital print techniques. Production of line sheets and products sell sheets for retailers. Single-page flyers designed for handouts. Business cards and other brand collateral.
02
IMAGE EDITING
Advanced Photoshop wizardry includes but not limited to: editing out backgrounds, colour adjustments, masking, mockups, retouching, composite creation, and more. Creation of optimized web-ready assets including banners, thumbnails, social media & email graphics, animated GIFs and e-commerce product photos.
03
BRAND
DEVELOPMENT
Creative appplication of identity standards to physical and digital materials for brand recognition.
04
GIFS & MOTION
Eye-catching motion graphics developed for social media websites, and marketing utilizing digital art or photo-based content.
06
EmailS
Creation of templates and designs for marketing, communications and promotional purposes utilizing email marketing best practices and brand standards. Design for mobile and desktop viewing. CSS and HTML coding experience as well as working within common email design systems such as Mailchimp and Klaviyo.
05
SOCIAL MEDIA
Creation of cohesive digital assets for social media in a vareity of formats and dimensions - utlizing motion graphics and interactive elements and social media best practices to increase engagement and brand recall.
07
LOGO DESIGN
Complete process for logo design including: concept ideation, brainstorm sketching, competitive analysis, brand research, mockups, stakeholder approval, to vectorization and final file output.
08
VIDEOS & Ads
Ad development incorporating script copywriting, shotlist creation, talent selection, audio & soundtrack design, title design, typography, video capture, and editing. Motion and sound design and export with subtitles (where applicable), in horizontal, vertical and square formats.
09
PACKAGING
Development of creative packaging design adhering to packaging best practices, brand vision, production and retailer requirements.
10
SIGNAGE
Signage design and project management including budgeting, sourcing, manufacturing and installation.
