Video
shoot
Client
Fancii & Co.
CREDITS
Irene O'Brien:
• Project Lead
• Talent & Location Procurement
• Complete Shoot Management
• Concept Creation
• Video Direction
• Video Editing
• Script Copywriting
• Asset Creation
Concept: At-home pampering with Fancii self-care products
Visual Direction: Day spa, comfortable, clean, elegant
Fancii is an online retailer of beauty and self-care tools. In 2020 they expanded their catalog to offer a premium line of SKUs. In order to successfully launch across multiple online channels such as Amazon, Indigo, Macy's and Target, as well as their own e-commerce site, cohesive and elevated brand visuals were required to promote the new line.
Assets produced:
One-day video shoot capturing demonstrations of Fancii's 'Premium Line' of products. Multi-angle shots showcasing features and range of use of mirrors and skincare tools. Video and motion gif assets produced in 16:9, 9:16 and 1:1 ratios. Final brand assets used in online marketing and promotions, advertisements, website & social media, Amazon listings and customer service.
ADDITIONAL CREDITS
Laura Woolner
• Art Director
• Set Styling
Caelin Moore
• Videographer
Set Assistant
• Dana Nixon
Hair and Makeup
• Denee Noel
Model
• Chevaughn Phiri